Manzi notes that whatever energy prices are, they'll be less without pricing. Ok, fine. But the alternatives are that Republicans are honest about the expected potential energy price increases, which are then unlikely to be scary to voters (and which will also represent, in part, a simple diversion of money from energy producers, including oil exporters, to the treasury, and thence in part to voters). Or Republicans can be dishonest about the expected price increases. But why would they be, except to try an improve their electoral fortunes? And is that really worth the downside? And Republicans can say or do whatever they want, but gas will never again be $1.50 a gallon. Electricity, under the best of circumstances, isn't going to get cheaper.

And once it's clear that the resulting price increases from cap and trade will not, in fact, be massive, the GOP is left to argue that pricing, "will never create present value of benefits greater than costs." That's not correct, but even if it were, it makes a pretty poor rallying cry.

Manzi also thinks I'm wrong to suggest that scary headlines are going to have an impact. I strongly beg to differ. This is how people think, and this is how the media works. Now I think it's clear that the weather is going to get freakier and more economically devastating, in a steady fashion. It's true that not every 500-year flood in some part of the country is attributable to warming. But some are, and so all anomalies will frighten people. And noise machine or no, the GOP will ultimately find themselves asking people, who are you going to believe, me or your lying eyes?

The sad thing is, this isn't a political battle. I don't want the GOP to lose this because they're the GOP. I want them to lose this issue because they're wrong. And so one thing Democrats need to work at is finding ways to help the GOP win on this issue with Democratic policies. Because if stupid partisanship pushes Republican politicians into contrarianism and misinformation, all for the sake of winning, then we're all in trouble.

But to repeat: This is not a massive tax increase. It's just not.