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350.org conference call

Posted by David Roberts at 2:50 PM on 22 May 2008

As he told Grist readers earlier this year, Bill McKibben is kicking off a new campaign based around the number 350 -- as in 350 parts-per-million of CO2 in the atmosphere, the level scientists like Jim Hansen now believe is the safe upper threshold. (The bad news: we're already closing in on 390.)

The website, 350.org, officially launches in June, and in the meantime you can check out the 350 Challenge.

McKibben held a conference call with bloggers yesterday, wherein he explained the new campaign and discussed strategy. You can listen to it here:

Here's the badge you can embed for the 350 Challenge:

Brighter Planet's 350 Challenge

thanks

that was helpful to hear.

you know i'm sort of shocked the implications of the 350 target weren't explored more. "huge mobilization" didn't really seem to be on the minds of many participants even after hearing much material. the difference between aiming to cut OUR pollution and aiming to reduce CO2 in the air-- with or without artficial miracles -- is staggering. it's the right approach tho. no more abstractions.

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