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Vanity is Green

Digging into the relationships between business and environmentalism

Posted by Maywa Montenegro (Guest Contributor) at 1:09 PM on 07 Apr 2008

Admittedly, this is more of a link dump than a true blog post, but sometimes the green goodness is too good to pass up ... As Sarah and David have mentioned, the May edition of Vanity Fair is their third annual green issue. Featuring, ironically, the material girl on the cover, it's crammed with features that will enlighten, illuminate, and ... disturb.

Pulitzer prize-winning journalists Donald L. Barlett and James B. Steele investigate Monsanto. ("We've never written about a company where some of its own customers are scared of it," they said.) Donald Trump and Michael Forbes duke it out over a chunk of pristine Scottish seacoast. ("When I called to tell him that Vanity Fair wanted me to look into the local furor over his proposed golf course in Scotland, [Trump] asked -- I could feel his almost childlike excitement growing, even on the phone -- "Do you think they're going to put me on the cover?")

In the print edition only, there is also Robert F. Kennedy, Jr. with a manifesto for America's next president, Michael Shnayerson with a fascinating piece on the twisted political demise of the polar bear, and a gorgeous preview of the new uber-green California Academy of Sciences, designed by architect Renzo Piano.

Online exclusives include a canoe trip down the once-filthy Bronx River and, of course, David's guest blogging at Green Beat.

Altogether a prize package to celebrate the Earth in '08 ... Let's just hope the awareness it raises offsets the impacts of the 285-page print version -- most of which is still devoted, sigh, to entreaties to buy more stuff (aka, advertisements).

Vanity Fair Green? Yeah,...

Read "Vanity Fair Green Issue" - hear - "Arrogant Mass Consumption Lifestyle Magazine Indulging in a Trend They Hope Doesn't Really Catch on Or They Might Be Out of Business".
Kind of reminds me of Dunder Mifflins green slogan - "As Green as We Have to Be".
http://sattlerclothing.com/blog/2008/04/01/dunder-mifflin ...

What does it mean to be Green?

Lately I have seen and heard more about going green than ever before. At first I thought it might be because of a sustainability class I took, that I became more attuned to green news, but I think there is more.  It seems like green is the new black.  From famous people vouching for green products, to green fashion statements, to the increasing popularity for local organics, it seems like our media has flooded its channel with green-ness.  Almost every morning show has 2-3 stories on something relating to becoming green.  Five years ago, Earth Day would have casually been mentioned on TV, but this year they had an Earth Week.  While this is a great way to increase awareness about going green, is it sustainable?  Will people really change their ways if celebrities or the media tell them to? I believe the way the media is promoting green is only for short term gains.  It is a fad right now and before we know it green will go back to being an afterthought.

I have noticed in my personal life there are two ways of going green -the simpler life or continuing the embellished life with a green twist.  People who opt to make life simpler, like limit the technological gadgets purchased or walk/bike to work instead of using a car, find it easier and cheaper to go green.   This lifestyle decision is cost efficient and sustainable.  On the other hand, people who follow the green fad find living a green lifestyle is expensive.  They opt to continue with their luxuries, but embellish it with green clothes and accessories.  I believe our media is pushing the second method of going green.  Green is hip and expensive, as portrayed by the media.  It is viewed as a socioeconomic status marker.  In all reality, green should not be like this.  It should be (actually is) affordable but requires people to give up luxuries.  Green means connecting with our local environment.  


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