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State Farm pulls bike-bashing ad

Posted by David Roberts at 9:08 AM on 11 Apr 2008

Read more about: cars | bikes | placemaking | green living | TV

Remember that stupid ad from State Farm, where the natty professional laments that gas prices have gotten so high he's been forced -- gasp -- to ride a bike to work? Oh, the humiliation.

Well, apparently the hubbub about the ad got so heated that it made its way back to State Farm. In response, they have pulled the ad. Streetsblog has the details, and deserves credit for generating the kind of blowback that might make the next big corporation think twice before disparaging transportation alternatives.

And of course State Farm deserves some credit as well -- despite the ad itself, their response was rapid and, as these things go, fairly gracious.

Yay for the internet!

They could learn something from High Life...

Check out this amazing Errol Morris directed High Life ad that holds up cycling as patriotic!  


http://www.sustaiNYC.com
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