Via an email from The National Center for Public Policy Research:

The ad is being released in conjunction with a National Center for Public Policy Research policy paper, "Listing the Polar Bear Under the Endangered Species Act Because of Projected Future Global Warming Could Harm Bears and Humans Alike," by Peyton Knight and Amy Ridenour.

The paper questions the wisdom of listing the polar bear as threatened based on environmentalist organizations' projections of future global warming because:

• Listing the polar bear could have adverse affects on bear conservation efforts.

Now that we know irony is dead, let's check parody's vital signs: