I'm not saying I paid good money to see 27 Dresses this weekend. Nor am I saying that its ending, however formulaic, made me cry. What I am saying is how nice it was to see a generous, nearly full-screen shot of a Seventh Generation cleaning product clutched in Katherine Heigl's frenzied hand. Not to mention some tossed-off comments about corporate eco-responsibility. Hollywood: making green normal since ... late 2007.