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Attention toddler shoppers
A short video clip introducing CFLs to kids
Posted by Christina Larson (Guest Contributor) at 10:14 AM on 03 Jul 2007
You can watch Disney and the Department of Energy's co-produced energy-efficiency PSA here. It's half an ad for Ratatouille, half a push for compact fluorescent lightbulbs.
Maybe the marketing theory is, "Hook 'em while they're young." Works for soft drinks and breakfast cereals. Perhaps it will work for Energy Star, too.
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