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Can green be too glamorous?When journalists go too farPosted by Summer Rayne Oakes (Guest Contributor) at 3:58 PM on 26 Jun 2007I could have been sitting across from a writer of US Weekly or OK Magazine, but I wasn't. I was sharing an hour of my morning with a journalist from Neue Zürcher Zeitung (NZZ), one of the oldest and most respected newspapers in Switzerland. Granted, my interview was for their "softer" weekend edition, NZZ am Sonntag, but even that paper carries the weight of its weekday counterpart's esteemed name. That's why I was shocked to read a spuriously devised, albeit glamorous, story of my life when the article appeared. Let's get one thing straight: The "journalist" did not slander my name. It was quite the opposite: He had me sharing a photo shoot with Mayor Bloomberg; saving sharks in Miami; buttering up old-school Sierra Club veterans; and convincing motorheads to shut off their cars in exchange for bikini-clad pictures. Ooh, how naughty of me! He even quoted me in conversations -- on topics ranging from recycling batteries to rainforest preservation -- that never took place, built off of scenarios that never happened. Even the water I was drinking during the interview wasn't "glamorous" enough for him. He had me sucking back a Starbucks coffee after a whirlwind tour around the country. Note to future interviewers: I've never drunk coffee in my life. There were so many places in the article that were fabricated, it made my head spin. Out of the 18 paragraphs, I found inconsistencies, mistakes, misrepresentations, or complete trumped-up stories in eight. I probably should have seen it coming. Halfway into our conversation, I called him out for not taking any notes or recording the interview. He smugly responded that he had "a good memory." It wasn't until the article came out that I figured he might as well have the memory of a fish, since much of it was made up anyway. It prompted me to write to the editors at NZZ. I'm all for a little literary flair -- when it is based on true events. But self-advertising theater based on occasions that never took place? I don't care if it is for the sake of making green more glamorous. It's outright unethical. Let me say for the record that I was doubly shocked by the Editor-in-Chief's rather patronizing letter back to me (available for all to read on my News Blog). Even though he said he had "admonished" the writer, he dismissed his series of fallacious storytelling as "mistakes." Mistakes?! Oh, I'm sorry. Last time I checked the canons of journalism, "bullshit" wasn't one of the principles. May I present to you my bitch-slap-happy response to the editor: Letter to Editor-in-Chief of NZZ dated June 21, 2007
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