So incessant was the chattering, in fact, that it drowned out attempts to address the crowd by Sundance Channel CEO Larry Aidem and other speakers, including Mike Brune of Rainforest Action Network and Todd Paglia of ForestEthics, to the point that Aidem, in a fit of good-natured exasperation, yelled via loudspeaker, "Shut the F@%K up!"

The night began with a screening of the documentary A Crude Awakening: The Oil Crash and moved on to a celebration at the Broadway headquarters of ABC Home, one of the top home-furnishing meccas in Manhattan, which is rapidly greening its merchandise. As guests munched organic canapés and guzzled organic wines and green-tea martinis, the ratio of stiletto-heeled models to salt-of-the-earth activists was so lopsided in favor of the eye candy that it expelled any doubt about whether the environment has officially been pop-culturized.

It was also clear that the face of green is no longer the white, male, L.L. Bean-clad fuddy-duddy who has for so long typified the average eco-activist. The two new hosts of the Sundance Green programming -- Majora Carter and Simran Sethi, who buzzed through the crowd -- are bringing a decidedly more diverse and worldly tenor to the popular voice of green.

Earlier in the evening, before all the fun began, I sat down with the Sundance Kid himself for a one-on-one interview about his Green programming, the rising tide of activist media, and how society has finally reached an environmental tipping point. It'll be up on Grist on Monday, so tune back in then.