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Greenpeace hacks Kleenex PR
Fun video
Posted by David Roberts at 4:10 PM on 30 Mar 2007
This is a pretty clever stunt by Greenpeace activists. They infiltrated the filming of a Kleenex commercial to get the word out about the fact that Kimberly-Clark (maker of Kleenex) uses 100% virgin wood pulp in their products -- as a result, the Canadian Boreal Forest, one of the biggest carbon sinks in the world, is being clear cut. Check out kleercut.net, and watch this video:
There's another video of the same protest here.
(hat tip: reader BE)
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