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Are you global warming ready?

Jeans-maker Diesel is

Posted by Sarah van Schagen at 11:08 AM on 07 Feb 2007

Read more about: fashion | climate | messaging

Diesel jeans ad

Jeans-maker Diesel is. Their new "Global Warming Ready" ad campaign (image: CNW Group) depicts life in a climate-changed world (yes, that's Mount Rushmore in the background).

And PS, y'all, if global warming is going to make people that hot, I'm all for it. Check out those ... um ... jeans.

Below the fold, a short video about the campaign from the Diesel website.

George! Thomas! Yipes!

Be still my heart!

Now I know to which state I shold retire.  After ditching the husband, of course.

Chickens deserve our true friendship! So do fish! So do other sentient beings! Let us learn to be kind.

Black Future

One fact that picture does not show is a blackened burnt earth.  It just shows the propaganda to lull us all into complacency.

Fire will become the Earth's number one foe.

Already ribbons of ultra dry air are circling the planet 3 km up, born from days of clear sky baked earth, making an ideal environment for terra fires.

With the speed Global Climate Change is progressing, it won't be too many summers before the full fury of an earth without water will be realised.

You won't drown, but you may well burn.  If the world fires become too widespread, then oxygen levels will be the next immediate problem.

Do you wish to wait until then ?

Uh oh...

Okay, I know I'm a geek, but that molecule they show after talking about carbon dioxide? What the hell was that? Now, I only have half of a chemistry major, but as far as I know there's no (stable) molecule that has that configuration.

I just can't get past that to the nubile, airbrushed models. Too bad for me, I guess.

P.S. for Canis: Why so cruel? Let hubby in on the fun, too!

molecules and irony

You amaze me, Mihan, that you have enough time to analyse that molecule as it goes flying past.  The biggest frustration of the video, for me at least, is that none of those lovely young people hangs around long enough for even a decent introduction.

In general, one of the great intellectual failings of many documentaries on scientific or historical subjects is the mis-matching of images to the voice-over script.  The script may be a seriously composed text; but too often the images chosen to illustrate it are not truly pertinent, and it is misleading, or even dishonest, to suggest that such-and-such an image is what the script is about.  E.g., in this ad, what are the dolphins and seals supposed to be doing?  And then, are the shots of crumbling glaciers, snow storms and flooded streets supposed to tell us something we did not know?

As for that goofy line, something like "Global warming doesn't mean we have to stop living": far be it from me to claim that I understand the kind of irony that you young whipper-snappers of today have a taste for.  Nevertheless, from my superannuated perspective, the ad looks like an excellent example of what may be called AIT-chic.  The concept is, there should be lots of Al-Gore-ish trappings, because they are cool right now, but they are not the point, and should be ignored; what IS the point, as always, is to pay attention to how everyone looks, and to look out for opportunities for sex.

Another crazy little detail, which you children may find amusing, is the suggestion that as the world heats up abominably, people will want to shed as much clothing as possible, and yet retain their tight-fitting full-length jeans.

Of course, it may very well be true that in order to maximize the joy that comes from rubbing one's crotch on a palm tree in South Dakota, one really should be wearing a pair of Diesel jeans.  That is not an experiment that I am prepared to perform.  But variables that might be tested for include: underwear or no underwear?; nipples covered or bare?; what is the effect of each of a menu of ointments and creams that the young squire slathers on the subject's back?; what is the effect of the young squire?; what is the effect of alternative squires?; and so forth.

Chickens deserve our true friendship! So do fish! So do other sentient beings! Let us learn to be kind.

Jeans!

I thought of that, too... I mean, what's the last thing you want to wear when it's hot and humid? Possibly a pair of skin-tight jeans.

But maybe I'm too practical.

On molecules: That's why they pay me the big bucks (read: a puny teacher's salary).

Heston Did It Better


Shouldn't that guy be raising his fist in the air at Mount Rushmore and be saying "Damn Them!  Damn Them!" ?

Also Luna was way hotter.

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