It now takes hundreds of millions of dollars and thousands of highly skilled people working for years, to stir us out of our complacent boredom and get us to feel something like inspiration or enthusiasm.

Wouldn't it be wonderful if all that terrific effort turned out to be for more than two hours of raised pulses? We walk out of the cinema and discard the experience along with the empty popcorn box, our excitement superseded by the urgency of attending to the full bladders.

May Mr. Jackson succeed where governments have failed, and prevent the very source of his inspiration, and in a broader sense, ultimately that of all humanity, from being lost in a flurry of exploitation.

And may he set a precedent for the entire entertainment industry restoring  purpose and meaning beyond that of enrichment and diversion: Those hearts beating to his finely crafted tune are not doing so to measure out profit, even if their owners  have come to believe that all they can expect for their ticket price is a few hours of heightened interest.

They are beating because their spirits are briefly in tune with the director's, his passion has been transferred to them by a process of resonance that is the most precious mechanism in todays mass-market-manipulated world. If Mr. Jackson can remember that his passion is for more than a larger bank account, his audience can find theirs likewise transformed into actions that change the world, as passions are meant to do.

And with all credit to the director for his efforts, why not donate all profits from the film to the cause? While $100,000 in charity benefits is sure to make a splash, tens or hundreds of millions  might actually make King Kong the story whose telling changed the world.