GM plays catch-up

Beleaguered automaker finally starts touting fuel economy

Posted by Lisa Hymas at 10:47 AM on 24 May 2005

Read more about: business | cars | energy | fuel efficiency

GM -- stung by declining sales of SUVs and subsequently shamed by having its credit ratings lowered to junk status -- is trying a new marketing approach: touting its more fuel-efficient models (such as they are).

A new full-page newspaper ad cries "Meet the 30 and Up Crowd" and showcases "19 cars that have EPA highway estimates of at least 30 miles per gallon."

Too bad it doesn't have a single consumer hybrid model that it can tout on the page. (Its two hybrid trucks top out at 22 mpg.) Sucks to be GM.

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GM plays catch-up

Check out the Sierra Club's website for the real truth about GM's fuel economy. You can learn a little more and take a fun quiz by visiting:

http://www.sierraclub.org/quiz/30andup/index.asp

You can see the actual fuel economy of the vehicles in the ad here:

http://www.sierraclub.org/globalwarming/30andup/

by treehugger at 3:02 PM on 24 May 2005

Nice

Glad the Sierra Club is on it. Thanks, treehugger.

by Lisa Hymas at 10:57 PM on 24 May 2005
[ Parent ]

The Heart Of The Matter

"Sucks to be GM"? How about, "GM sucks."

Jeff Hoffman

by jdhlax at 11:09 PM on 24 May 2005

Rising oil prices are a good thing.

Seems like every other car in Seattle is a new Prius. Those rising prices may also be the solution for global warming.

In the end, it all comes down to biodiversity. Poison Darts--Protecting the biodiversity of our world

by biodiversivist at 9:25 AM on 26 May 2005

ADVERTISING POLICY

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